The brand Burberry is an iconic worldwide clothing range with was established in Britain. The clothing brand is specifically associated with 'Chavs'. A 'Chav' is a stereotypical identity given to certain people who are believed to be from a working-class background, who appoint anti-social behaviour and furthermore are aggressive and rude towards others.
Despite this, Burberry is in fact a luxury brand for the higher class citizens of the world. The items they produce are desired by many and extremely expensive. The ideology behind this designer brand is the idea of capitalism and a free market. Capitalism is an economic system in which citizens are to produce goods and use their services for a profit. A Market Liberalist believes in Capitalism and furthermore, encourages individual identities through citizens purchasing these consumer items.