Within today's technology-driven society, consumers are finding the notion of constant technology use appealing. The Mariam-Webster dictionary defines the word 'Addict' as "to devote or surrender (oneself) to something habitually or obsessively" (Mariam-Webster). Both technology and drugs provide endless stimuli opportunities which stimulate the production of dopamine, thus creating a satisfying experience. Therefore both technology and drugs have potential to create addictive consumers. Psychologists consider technology addiction as common as drug addiction and its commonality merits it's inclusion in the revised issue of the Diagnostic and Statistical Manual of Mental Disorders in 2013 alongside drug addiction (Issues for DSM). This psychological attachment to both activities creates a compulsive need for habitual use and upon abstaining from either activity, withdrawal symptoms are experienced. According to research by the University of Maryland "four in five students had significant mental and physical distress, panic, confusion and extreme isolation when forced to unplug from technology for an entire day" (Unplugged). In addition, addiction is an expensive state of mind which can take a toll on an individual's opportunity cost; both technology and drugs require substantial investments in time and money. Spending considerable amounts of time using technology can have negative consequences on an individual's heath as does the consumption of drugs.
The public's desire for efficiency increases as their