BASIC NEEDS: KEN-CHIC FAST FOOD RESTAURANT (KTN EVERYDAY PRIMETIME)
The advertisement shows a man who really likes eating chicken. His love for chicken is disliked by his wife. His love for chicken even forces him to sneak around the house and eventually end up eating in bed. This advertisement shows the basic need of food and satisfies Maslow's Hierarchy.
SAFETY NEEDS: AUTO ASSURANCE INSURANCE COMPANY (STANDARD NEWSPAPER)
The advertisement is about the company's insurance policy. It shows how the company will cater for its clients in the event of an accident or vehicle breakdown. They have promised a courtesy car during the time your car has broken down or has been involved in an accident. The advertisement shows how the company offers security in times of crisis.