DIPLOMA IN BUSINESS ADMINISTRATION
Subject Code & Title:
MKT 2101-MARKETING MANAGEMENT
APPLICATION OF THE MARKETING MIX WITHIN AN F & B OUTLET IN PENANG
Instructor: MICHAEL TNEH
Learning Outcomes Tasks/ Means Criteria & Allocated Marks Assessed Marks
Successful students will able to demonstrate their
Marketing knowledge in writing the assignment by analyzing the Marketing Mix elements and relating them to a real life example of F&B outlets operating in Penang.
Besides that, students will be required to "think out of the box" to come up with new marketing approaches or ideas that the organization can adopt to bring more success to the marketing efforts.
You are required to conduct a SWOT and Marketing Mix analysis for an F&B outlet operating in one of the malls in Penang. As a marketing manager of this outlet, you are expected to provide strategic directions for the outlet you are managing.